Continuous Partial Attention
Comments(0) Continuous Partial Attention (CPA) is the trend of stretching our ‘attention bandwidth’ to cope with the myriad demands on our concentration posed by technology. The term was coined by the writer Linda Stone, formerly of Apple and Microsoft, who describes CPA as ‘the behavior of continuously monitoring as many inputs as possible, paying partial attention to each’. According to Stone, CPA is ‘post-multitasking behavior’. If multitasking is ‘motivated by a desire to be more productive and more efficient’, CPA is ‘motivated by a desire to be a live node on the network’. Anxious to connect and desperate not to miss an opportunity, CPA ‘contributes to a feeling of overwhelm, over-stimulation, and a sense of being unfulfilled’. Indeed, the ‘always on’ character of technology (emails, PDAs, IM, VOIP) compromises ‘normal’ social interactions (checking your BlackBerry or cell during lunch) and, in Stone’s analysis, ‘has created an artificial sense of constant crisis’. Like wild animals in a continuous state of alert, an ‘adrenalized fight or flight mechanism kicks in’. Of the hundreds of emails received each day, Stone asks, how many are ‘tigers’, requiring immediate action, and how many are merely ‘mice’? (Most, in fact, are likely to be spam.) Faced with this profusion of inputs we increasingly turn to filters (TiVo) and blocks (iPods) to find a signal amidst the noise.
Stone suggests that ‘the world may continue to be noisy, but our yearning and fulfillment are more likely to come from getting to the bottom of things, from stillness, and from opportunities for meaningful connection’.
